I deeply believe that the way we do one thing is the way we do everything, therefore, I focus and intend on every detail of what I create.

For me, design is born from the combination of empathy, data, and focus. The ability to focus 100% on a problem is as important as dedicating the right amount of time to each issue.

I am passionate about creating experiences that truly make sense for people and generate concrete impact for businesses. Design is more than form; it is responsibility.